Business-to-Government (B2G)

Definition - What does Business-to-Government (B2G) mean?

Business-to-government (B2G) is a business model that refers to businesses selling products, services or information to governments or government agencies.

B2G networks or models provide a way for businesses to bid on government projects or products that governments might purchase or need for their organizations. This can encompass public sector organizations that propose the bids. B2G activities are increasingly being conducted via the Internet through real-time bidding. 

B2G is also referred to as public sector marketing